Day 4 of the OPU display

Today's choice is from Carol Campbell...


My first choice is not a major publication it’s a colouring book - ABC pictures to colour and I came across it when I was working on an enquiry a few years ago. It instantly reminded me of my childhood visits to the National Museum of Scotland, I think I insisted on being bought a new one each time I went!

My next item is another smaller ephemeral item, Be the voice that counts, is careers information leaflet for recruiting female Post Office telephonists published in the early 1970s. I chose this leaflet because it is very much of its era. Looking at it forty years after publication the contents could be viewed as quite sexist – reflecting the attitudes of a pre-equality legislation society. I am really interested the more ephemeral government publications like pamphlets and posters. These are often published in quick response to an emergency like Bird flu or in this case as temporary publication, easy to update as situations change, and were seen as items to be discarded after they stopped being useful. They provide an interesting snapshot of a moment in time, and we are fortunate that the National Library of Scotland retains these items in the collection.

Native American Photography at the Smithsonian is my last selection. The official publications collection includes a very interesting selection of United States material, including Congressional publications on print and microfiche. This item is a republication of the catalogue of the first photography exhibition held at the Smithsonian, but is more than that. This book gives an insight into attitudes of the time – the Native Americans appear to be treated as specimens rather than people and they are often wrongly identified, something that has been rectified where possible in this republication.

Ring the changes

More from OPU's retro cataloguing boxes this week! These Post Office publications demonstrate how image and design were being used to recruit staff. They also reflect the changes in the industry at the time. The recruitment leaflet from 1971 looks like this: The leaflet looks like this in 1972: The people in the photos look more glamorous and the photos more polished. The clashing orange background has been replaced by a less eye-wrenching colour. Unlike the leaflets for telephonists issued at the same time, these are aimed at both men and women. Perhaps the newer, revamped leaflet's function was to boost the Post Office's recruitment as they expanded in the early 1970's. The Post Office was busy selling itself to its potential employees: "Or else you are working on management duties...which is every bit as interesting!" This large expansion was due to the Post Office Act 1969. Services separated and became specialized for greater efficiency, with exchanges growing in size and technology to accomodate STD and international dialling. Ten years later the Conservatives split telecommunications away from the Post Office. In 1981 the British Telecommunications Act saw the creation of British Telecom. (Photos show 'Become a telecommunications traffic officer' leaflets from 1971 & 1972, shelfmark GPD.21)

Another day at the office

So, here is a glimpse of life in the OPU office! Hope you appreciate our fab retro clothing.
Only joking - these are photos from 1970's Post Office recruitment leaflets, although the retro part applies to the cataloguing, which my colleagues have been doing.

These colourful publications tell us a lot about attitudes to women in the workplace as well as showcasing some groovy fashions. The 1971 leaflet declares that any lady between 15 and 59 years old can be a "telephone girl." The tone of the language reveals that women were seen to be seeking employment which involved "helping people, smoothing out their troubles," but was fun and sociable: "You will be at the centre of things...you'll work with lots of friendly girls, all as nice as you, in pleasant surroundings. Sounds good, doesn't it."
Compare this with the leaflet for men: "It is interesting work - STD handles all routine calls - with friendly people. It is the sort of job which might suit you very well...it will give you a profitable skill."
However, after the Equal Pay Act 1970 came into force in 1975, the leaflets reflect a change in attitude. "Dial the World as a day telephonist" from 1978 is aimed at both sexes and there is no reference to ladies' working hours giving them time for "that special hair-do or shopping spree."

Watch out for more retro gems as my colleagues continue to update the catalogue.

(Photos show parts from Clerical Officer leaflet (1972) and a selection of Post Office leaflets from OPU's collection, shelfmark GPD.21)